BELOW
1 Presentation of Collateral Proposals
2 Banner at event
1 Presentation of Collateral Proposals
2 Banner at event
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Winter by the River
Hudson Fuggle
Working alongside the other designers and liaising with clients, we iteratively developed the collateral for the Winter by the River event for London Bridge City within the developed theme of “Midnight Masquerade”.
The idea was that the event should feel like a fashion show after-party, an upscale, elegant masquerade party. An evening full of glitter and secrets, disco balls and reveals.
The collateral is split into two sections: releases before the event and the assets that will remain throughout the event. The pre-release assets focus on the reveal of a masquerade, teasing and keeping a secret using copy and the curtain imagery. After the launch, it bursts into full colour, sparkles and life, revealing the full branding and theme.
The influences for this design come from Vogue and other fashion magazine covers, kaleidoscopes, the 2017 Dior Masquerade Ball, the Met Gala, etc. We worked collaboratively to ensure unity between assets while working efficiently to hit the deadlines.
