COMING SOON
“Devoted to the Dough” was Papa Johns UK’s 2025 campaign, celebrating a passion for making and enjoying great pizza. The focus was on fresh, never-frozen dough and high-quality ingredients.
I produced three rounds of sponsored social content to align with the eccentric, layered style of the TVC. This included carousels, statics, grid posts and stories across cut-out flat lays, localised adaptations, and lifestyle-focused executions.
Beyond the campaign, I contributed to Papa Johns’ wider rebrand. I supported the development of the new logo and visual systems, and worked on the evolution of the brand playbook—adding the “Devoted to the Dough” campaign as a case study to demonstrate how the brand could flex in new directions, as well as more general streamlining of the brand book.
Devoted To The Dough
Papa Johns
“Devoted to the Dough” was Papa Johns UK’s 2025 campaign, celebrating a passion for making and enjoying great pizza. The focus was on fresh, never-frozen dough and high-quality ingredients.
I produced three rounds of sponsored social content to align with the eccentric, layered style of the TVC. This included carousels, statics, grid posts and stories across cut-out flat lays, localised adaptations, and lifestyle-focused executions.
Beyond the campaign, I contributed to Papa Johns’ wider rebrand. I supported the development of the new logo and visual systems, and worked on the evolution of the brand playbook—adding the “Devoted to the Dough” campaign as a case study to demonstrate how the brand could flex in new directions, as well as more general streamlining of the brand book.
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